7 Best Free SEO Tools

This information allows you to better optimize your website for that keyword so you can make adjustments as needed. Mastering SEO optimization can be hard, especially if you’re just starting out. Fortunately, finding the best SEO tools is easy, we’ve compiled them all on this list. We reached out to over 30 SEO experts to find out what the best SEO software is and what keyword tracking tools are impressing the SEO experts.

Essential Technical SEO Tools For Agencies

Before making a decision, think about what you actually need. Founded by Rand Fishkin (the guy with the mustache from all those Whiteboard Friday videos), Moz has stuck to its educational roots. It’s the rare SEO tool that doesn’t make you feel stupid for not knowing what a canonical tag is or why your site needs one. Join +75.000 others for monthly insights on SEO and artificial intelligence.

• SEO Spider’s Broken Links Checker is another invaluable offering that identifies and reports each and every broken link throughout the website.
• My recommendations above are good starting points for your own search, but make sure to be clear on your own needs and goals before making a final decision.
• If you’ve ever set your foot in SEO, there is a very high probability that you must’ve come across Ahrefs.
• Create new meta tags or analyze the existing ones to get an in-depth analysis of your meta tags and web pages.

It has a clean, easy-to-use interface, and my main use case is the Content Explorer for finding content ideas. Let’s say you’re in the travel industry and want to analyze Sandals.com. I know Semrush always comes up on these lists, but for good reason. And you can manage pretty much any SEO activity in BHS Links it — making it a viable all-in-one tool.

The paid plan costs $249 per year and adds functionality like audit scheduling and a near-duplicate content checker. Ahrefs also shines in its technical SEO audit reporting and has a few more rank-tracking features. If your customers come from a specific geography, you need to know if your website ranks for relevant keywords in that location. With the right SEO platforms tools, you can significantly increase your website’s visibility and search rankings. SEO minion is a free browser extension for Chrome that analyzes on-page SEO elements, checks for broken links, highlights internal and external links, and offers a SERP preview.

Right now, you’re on Morningscore.io – and our own SEO tool is in the list of recommended tools. If you’re a Shopify store owner, check out the Shopify App Store for SEO apps to optimize your site for search. GTmetrix is a free SEO tool that checks your site for site speed, performance, and structure issues.

Best Affordable SEO Tools

Vanessa is an author, keynote speaker, and created a podcast about search-related issues. Interested in how people interact online and user intent Vanessa’s impact SEO’s future is sure to be very active. For specialized needs, BrightLocal excels in local SEO, Majestic provides in-depth link analysis, and Surfer SEO and SE Ranking ensure your content ranks effectively. For enterprise-level needs, Google Analytics 360 offers expanded paid features through authorized Google resellers.

Not only does this tool show you the speed of your website, but it also provides technical “lab data,” in addition to opportunities to speed up your page. There is also a diagnostics section, which gives additional information about the performance of the page. Save time and enhance your marketing and content performance with these free copywriting tools powered by AI. Exploding Topics is a trend discovery and market research tool. It tracks growth in search volume, social media conversations, and investment trends. This helps you find rising trends months or even years before they become popular.

If technical SEO is your top priority, Screaming Frog’s crawling tool is your best bet. Join over 85,000 SEO professionals and agencies in getting your website’s SEO up to the latest standards. “SEO Site Checkup will assign your site an overall letter grade and identify the most important fixes to help you improve.” Get Ubersuggest if you want a very cheap and easy-to-use SEO tool that does all the basics extremely well. I recommend you get started with the Lite plan for $29/month. Since SE Ranking is a white-label SEO tool, you can build custom SEO reports with branding and personalization options.