The 9 best SEO audit tools in 2025

We like to operate our technical SEO audit service with transparency, so what follows is a (nearly) comprehensive list of all the software tools we use to understand your website better. Keep in mind that many of these tools have overlapping functionality. After only a few minutes into an SEO audit on a client website, experts can usually estimate just how much value SEO value it has.

On-Page SEO Audit

If you have read this far, chances are you’re still interested in getting our audit package. The goal of any audit should be the eventual increase of  your site’s rankings and its organic traffic. By focusing on metrics and website issues you can change, you increase the potential performance of your site overall. Don’t forget that any quality audit should also be customizable enough for just about any niche and different niches can have different approaches to doing things. If you were to check out the theme or plugin code, what would you find? Checking for crawl errors will help as well since these can affect how search engines perceive your site content at a larger level.

Important content indexed

Any other relevant technical information about your website that is directly related to the topic at hand (e.g., information about search console settings, mobile-friendliness compliance, etc.). A list of outbound links from your site and what each link points to. With these algorithms, Google can penalize sites that use black-hat SEO techniques to artificially increase their ranking. It’s almost as comprehensive at Screaming Frog, but in my opinion it falls short in technical detail. Where it excels though is in customizability, prioritization, and automation. In fact, Semrush is so sure they’ll satisfy your SEO needs, the CEO has offered to eat his hat if you find another service offering the same list of uniquely helpful features!

On the other hand, AI content generators are great for generating articles from scratch. For instance, Jasper, Copysmith, and GrowthBar are arguably some of the most popular AI-based tools for content creation. While there are also lots of other AI-powered tools, not all of them are suitable for SEO purposes. For example, ChatGPT might provide inaccurate, incomplete, and out-of-date insights.

Site speed has become quite a hot topic among the SEO community in recent times, especially after Google announced that mobile speed is indeed a ranking factor. External links are hyperlinks within your pages that link to another domain. That means all of your backlinks—the links to your website from another one—are someone else’s external links. But internal links should be audited when you first get your hands on a site because things may not be as orderly as you’ll want. Most search engines, especially Google, like to abide by the rules you set out in the robots.txt file.

SE Ranking

Likewise, agencies and consultants often perform in-depth technical SEO audits, sometimes running hundreds of pages, to help improve the search visibility of their clients. Commit to performing a link quality audit at least once a month for your campaign, even if your link building strategy is only a small component of your overall direction. Finding and removing one bad link can save you the pain of dealing with a ranking drop, and proactively keep your site’s domain authority rising over time. In case you weren’t aware, “title tags” are short titles you give to the individual pages on your site, while “meta descriptions” are short sentences you SEO Anomaly use to describe them. These aren’t publicly visible on your site itself (for the most part), but instead are written into your site’s code to feed information to search bots. When users see your web page in search results, the title will appear in blue at the top and the description will be in black text underneath.

Content Delivery Networks (CDN) are external services that allow a website to host files like videos, images, fonts, java scripts, and more on a separate server. There are advantages and disadvantages to handling image and content delivery regardless of which methods you choose. First, your business must determine an appropriate scope for your enterprise’s SEO audit project.

• Monitoring organic traffic improves SEO by providing critical insights into how well your optimization efforts are working and where opportunities exist for improvement.
• Full auditing for eCommerce sites on all platforms from Shopify to Woocomerce.
• If you notice an increase in “Crawled – currently not indexed” issues, evaluate the affected URLs and their quality.
• Moz has many SEO tools that we use to analyze your website and its SEO standing.
• Backlinks from these local sources can prove to search engines that your business is an important part of the local community and can be trusted.
• Also, it’s normal that not all pages of your site are indexed by Google.

Consider your current situation, long-term goals, and available resources when selecting the right audit level. The best level of SEO audit for your needs depends on your goals, budget, and website complexity. Start with a basic audit if you’re just getting started or have limited resources.

But for most types of audit you’re going to need a website crawler and spreadsheet as a minimum. Specialist audit tools can facilitate the process further by helping to analyze and make sense of data (like Sitebulb does for SEO website audits). The usual trigger for these audits are an unexplained drop in organic search traffic and/or ranking ranking drops. Basically, if a website’s performance drops then a forensic audit is used to find out why and lead the way in forming a solution.

We hope the SEO audit is the first step in a long-term business relationship. In addition to showing your current keyword rankings, the platform has several SEO audit tools that you can use to diagnose technical SEO issues. They allow you to identify and resolve the key issues that can adversely impact your search rankings. But, analyzing all of your pages could take a long time when done manually. SEO audit software help to automate the process while ensuring that all the important factors are reviewed. Making it easier for search engines to find the pages on your site is very important to your SEO.